Healthcare

BrightStar’s Big Investments In Data Drive Financial, Clinical Performance

Home-based care provider BrightStar Care has pursued a multi-year investment to become a more data-driven organization through the creation of proprietary technology and bringing on leadership and team members to drive business intelligence. These efforts are paying off in big savings and enhanced outcomes.

Currently, the company’s 400 locations are 90% franchise and 10% corporate owned, operating in 42 states. In July 2024, BrightStar Care reported that it signed 15 new franchisees in the first half of 2024. It also signed 24 new franchise agreements and opened 16 new locations during this period.

To foster this growth, BrightStar has made substantial investments in its data capabilities, Shelly Sun Berkowitz, founder and executive chairwoman of BrightStar Care said at the recent Home Care 100 conference in Florida.

“Our investments in data have been very important to boost global performance, but also to boost clinical quality, and so we’ve always made an investment in data,” Berkowitz said at the conference. “We have a proprietary platform that has given us this intelligence. We can look at data over a 20 year period of time.”

BrightStar has also made investments in people who know how to collect and apply these data to improve financial and clinical outcomes. They company created a vice president of data strategy to lead its business intelligence efforts, and as of 2024 it had expanded that team to 12 people, up from three in 2021.

A key initiative of this team has been a multi-year, $6 million effort to build a proprietary dashboard system that can help BrightStar and its local franchise leaders assess their performance.

“We really are seeing that we’re driving growth through competition, because our franchisees can see how they’re performing compared to their peer set. They want to be the best, which means that if they can see what’s possible. They can see how they’re performing in comparison, it makes them want to do better,” Berkowitz said. “So we’re seeing our growth rates improve. We’re seeing margins improve across our network. They can click through and immediately see which customer, which referral source, is driving the higher margin versus lower.”

For example, BrightStar used this system to conduct a 2021 study into their personal care business. Through the data collected via their dashboard, they determined that they had achieved average savings of $13,000 per person across 30 different diagnoses, according to Berkowitz. For heart failure patients, they generated an average $30,000 in savings.

The company’s application of data has gone toward improvement in quality at the local level in addition to financial metrics.

“We focus very much on outcomes at a brand level. [Local franchisees] could click through to see how they are doing and how they are benchmarking and where they should be,” Berkowitz said. “That’s given us the capability to add scale to being able to use additional optional partners from the corporate office to do clinical quality, QA audits and go back to work in an individualized way with our local offices to help them raise their quality scores.”

The post BrightStar’s Big Investments In Data Drive Financial, Clinical Performance appeared first on Home Health Care News.

Picture of John Doe
John Doe

Sociosqu conubia dis malesuada volutpat feugiat urna tortor vehicula adipiscing cubilia. Pede montes cras porttitor habitasse mollis nostra malesuada volutpat letius.

Related Article

Leave a Reply

Your email address will not be published. Required fields are marked *

Meet Eve: Your AI Training Assistant

Welcome to Enlightening Methodology! We are excited to introduce Eve, our innovative AI-powered assistant designed specifically for our organization. Eve represents a glimpse into the future of artificial intelligence, continuously learning and growing to enhance the user experience across both healthcare and business sectors.

In Healthcare

In the healthcare category, Eve serves as a valuable resource for our clients. She is capable of answering questions about our business and providing "Day in the Life" training scenario examples that illustrate real-world applications of the training methodologies we employ. Eve offers insights into our unique compliance tool, detailing its capabilities and how it enhances operational efficiency while ensuring adherence to all regulatory statues and full HIPAA compliance. Furthermore, Eve can provide clients with compelling reasons why Enlightening Methodology should be their company of choice for Electronic Health Record (EHR) implementations and AI support. While Eve is purposefully designed for our in-house needs and is just a small example of what AI can offer, her continuous growth highlights the vast potential of AI in transforming healthcare practices.

In Business

In the business section, Eve showcases our extensive offerings, including our cutting-edge compliance tool. She provides examples of its functionality, helping organizations understand how it can streamline compliance processes and improve overall efficiency. Eve also explores our cybersecurity solutions powered by AI, demonstrating how these technologies can protect organizations from potential threats while ensuring data integrity and security. While Eve is tailored for internal purposes, she represents only a fraction of the incredible capabilities that AI can provide. With Eve, you gain access to an intelligent assistant that enhances training, compliance, and operational capabilities, making the journey towards AI implementation more accessible. At Enlightening Methodology, we are committed to innovation and continuous improvement. Join us on this exciting journey as we leverage Eve's abilities to drive progress in both healthcare and business, paving the way for a smarter and more efficient future. With Eve by your side, you're not just engaging with AI; you're witnessing the growth potential of technology that is reshaping training, compliance and our world! Welcome to Enlightening Methodology, where innovation meets opportunity!