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From Canva to Midjourney: Exploring AI’s Impact on Visual Content Creation

AI design tools are transforming the creative process, unlocking unprecedented potential for productivity and innovation. Imagine creating stunning visuals, presentations, and artwork with just a few clicks, thanks to the power of artificial intelligence.

As part of our ongoing series on AI productivity tools, we’ve already explored AI solutions for scheduling and task management, research, and personal assistance. Today, we dive into the world of AI-powered design and presentation software. In this installment, we’ll examine five leading tools: Canva, Adobe Photoshop, Beautiful.ai, Decktopus, and Midjourney.

We’ll uncover how these tools can elevate your creative projects by exploring their applications, AI features, and overall performance. From generating images and editing graphics to crafting entire presentations, these AI-driven solutions promise to make your design process faster, easier, and more effective than ever before.

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Top AI Design Tools

Let’s explore each of the five AI-powered design tools in detail. We’ll cover their applications, AI features, quality of generated visuals, flexibility, and pricing to help you understand how they can enhance your creative projects.

Canva

Canva is primarily a template-based design tool, recently enhanced with AI-powered features for media generation and editing.

Applications: Canva has a very wide range of applications, including presentations, social media posts, logos, documents like reports or resumes, videos, posters, flyers, and more.

AI Features: Canva allows you to generate media from text prompts, such as images, graphics, and videos. It also offers AI-powered editing tools, like background removal, specific parts editing, image expansion, and text editing within images.

AI design tool canva

Quality: The quality of Canva’s AI-generated images can be quite good if you have a general idea without needing anything specific. However, more advanced features, like logo generation and object replacement, often perform poorly, and AI video generation is still experimental and unreliable.

Flexibility: Canva is quite flexible when working with templates. While AI-powered features offer additional flexibility in theory, they do not yet work reliably enough for consistent use.

Pricing: The Canva Free plan provides access to most features for individual use. Canva Pro costs $12.99 per month or $119.99 per year, offering more AI tools, a larger template library, and 1TB of cloud storage, with a 30-day free trial available. The Canva Team plan, for a minimum of three people, costs $10 per person per month or $100 per person per year.

Overall, Canva’s combination of user-friendly design templates and emerging AI features makes it a valuable tool for a wide array of design tasks, though its advanced AI functionalities are still developing.

Adobe Photoshop

Adobe Photoshop is one of the leading design tools, renowned for its robust features that allow users to design and edit all kinds of images, protographs, graphics, illustrations, and more. While incredibly powerful and versatile, it is not as beginner-friendly as tools like Canva, requiring a steeper learning curve to master its extensive capabilities.

Applications: Photoshop has a wide range of applications, including illustrations and photographs for marketing, social media, and personal use. Its versatility makes it a preferred choice for professional designers and artists.

AI Features: Photoshop includes many generative AI features for image editing, such as expanding images in any direction, adding or removing specific objects, and editing or removing backgrounds. The Photoshop Beta also allows users to generate images from scratch using text prompts or reference images, with the ability to specify styles to achieve the desired look.

AI design tool Photoshop
Using Generative Fill in Adobe Photoshop to add drones in the sky

Quality: While Photoshop’s AI features don’t always work perfectly, they are generally reliable. The tool generates three variations for each prompt, usually offering at least one acceptable option. For optimal results, users might need to rerun prompts several times.

Flexibility: Adobe Photoshop is extremely flexible, enabling users to customize any image or illustration with both AI tools and a comprehensive manual toolkit. However, new users might need to invest time in learning how to use the tool effectively to take full advantage of its capabilities.

Pricing: Photoshop is offered starting at $19.99 per month, with a 7-day free trial available for new users.

Overall, Adobe Photoshop stands out for its powerful and versatile design capabilities, although its extensive features come with a steeper learning curve compared to more beginner-friendly tools.

Beautiful.ai

Beautiful.ai is a presentation design tool that leverages AI to simplify the creation of professional-looking slides, making the process quick and easy. Recently, it has been enhanced with additional AI features that further streamline the design process.

Applications: While primarily focused on creating presentations, Beautiful.ai also assists with creating images, charts, tables, diagrams, and other visual elements within those presentations.

AI Features: Beautiful.ai was AI-powered even before the recent surge in generative AI technology. However, recently, it has incorporated many generative AI features that make the presentation creation process even more seamless. Image generation is powered by DALL-E 3, and slide generation is powered by Anthropic. This allows users to create entire presentations or specific slides and images with text prompts. For instance, you can specify the topic of a slide, select the preferred format (e.g., list, diagram, text, image, comparison), and provide additional context by uploading a file, adding text, or linking a webpage. Additionally, the tool includes various text generation features, such as rewriting blurbs, shortening or lengthening text, and correcting spelling and grammar errors.

AI design tool Beautiful.ai
Example of a slide generated with Beautiful.ai

Quality: Beautiful.ai is convenient for generating an initial draft of your presentation, saving you from starting from scratch. However, depending on the topic and your goals, the presentation will likely require significant editing. While AI slide generation isn’t fully reliable yet, the image generation and text generation features work quite well.

Flexibility: The tool offers considerable flexibility, allowing users to manually edit almost any aspect of their presentations. However, image editing is not an option within Beautiful.ai, so you may need to use other tools for this purpose.

Pricing: The Pro plan for individuals is priced at $12 per month, billed annually. For team collaboration, the Team plan costs $40 per user per month if billed annually, or $50 per user per month if billed monthly. A 14-day free trial is available for those who want to try the tool before committing for a year.

Overall, Beautiful.ai is a powerful tool for creating professional presentations quickly and easily, thanks to its extensive AI features, though some aspects of AI generation still need improvement.

Decktopus

Decktopus is an AI-powered tool designed for creating presentations, offering a wide range of AI features and the flexibility to incorporate your own content and ideas, resulting in more relevant and tailored presentation drafts.

Applications: The tool is focused on creating presentations but can incorporate different media types inside your slides, enhancing the overall presentation experience.

AI Features: Decktopus allows users to create presentations from scratch using AI or based on a PDF document. When starting from scratch, the tool prompts you for the topic, audience, and presentation goal, offering several options to choose from. It then suggests an outline, which you can modify or use as is, followed by a selection of presentation styles. Users can manually edit their presentations using a convenient drag-and-drop editor or seek further assistance from an embedded AI assistant, which can help generate images from text prompts, assist with copywriting, and create personalized notes.

AI design tool Decktopus
Presentation outline suggested by Decktopus AI on the topic of AI Productivity Tools

Quality: The designs produced by Decktopus are aesthetically pleasing and easily changeable. However, like other generative AI tools, its AI features do not always work reliably, often necessitating additional manual adjustments.

Flexibility: Presentations in Decktopus are easy to edit and customize. Refining text, whether manually or using AI, works smoothly. However, the tool does not allow for editing generated images, requiring the use of other tools for this purpose.

Pricing: The Pro plan for individuals costs $14.99 per month if billed monthly or $9.99 per month if billed annually. The Business plan is priced at $49.99 per month if billed monthly and $34.99 per month if billed annually. Unfortunately, there is no trial period offered.

Overall, Decktopus provides a powerful and flexible solution for creating presentations, although its AI features may require some manual intervention to achieve the desired results.

Midjourney

Midjourney is arguably one of the best AI image generation solutions available. While it won’t create presentations, diagrams, or complex posters with lots of text, it’s an excellent choice for generating images for articles, blog posts, or social media.

Applications: Midjourney can be used to generate all kinds of images, including photorealistic images, artwork, illustrations, logos, and more. Its versatility makes it suitable for a variety of visual content needs.

AI Features: At its core, Midjourney is powered entirely by AI. Users can generate images using text prompts and then edit them by changing the aspect ratio, extending them in any direction, zooming out, or replacing certain objects within the image. This AI-driven approach offers a dynamic and creative way to produce high-quality visuals.

AI design tool Midjourney
Generated with Midjourney using the prompt: “a designer at work sitting in front of his laptop –ar 16:9”

Quality: Midjourney is capable of generating very high-quality images. However, learning how to write effective prompts may take some time to achieve the best outcomes. The tool may not always follow instructions precisely, and random or weird objects can occasionally appear in the images. Despite this, for non-specific needs, Midjourney can produce impressive images to illustrate your content, offering a viable alternative to buying stock images.

Flexibility: The tool provides a rich set of options for processing and editing generated images. However, the prompt-guided editing process can be somewhat stubborn, often requiring significant time to achieve the desired results. This can be a challenge for users seeking precise control over their image outputs.

Pricing: Midjourney offers a range of plans based on the number of images you want to generate per month. Prices range from $10 to $120 per month if billed monthly, and from $8 to $96 per month if billed annually. This variety allows users to choose a plan that best fits their usage needs and budget.

Overall, Midjourney stands out for its ability to create high-quality images through AI, making it a powerful tool for enhancing visual content. However, it has some drawbacks, such as not always precisely following the prompt and occasionally generating weird objects within the images. Despite these limitations, Midjourney remains a valuable resource for producing impressive visuals.

Conclusion: Elevating Your Creative Workflow with AI

AI-powered design and presentation tools are redefining the boundaries of creativity and productivity. From Canva’s user-friendly templates and AI enhancements to Adobe Photoshop’s powerful, professional-grade capabilities, these tools offer diverse solutions to meet your design needs. Beautiful.ai and Decktopus simplify the creation of polished presentations, while Midjourney excels in generating high-quality images.

Each tool brings unique strengths and some limitations, but together they demonstrate the remarkable potential of AI in the creative industry. Whether you’re a beginner looking for easy-to-use design options or a professional seeking advanced features, these AI tools can significantly enhance your workflow. As AI technology continues to evolve, we can expect even more innovative features that will further streamline and elevate the design process.

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